Best Ways to Boost up Your Website Speed

When it comes to increasing the performance of your site, you can’t ignore one thing, i.e., website speed or page speed. However, without having sufficient knowledge on how the metric works and what factors can influence it, you will find it difficult to improve it. To boost up engagement and lower the bounce rate, you should make sure that the site loads seamlessly and quickly. A well-optimized site will not only take the user experience to a whole new level, but it can also increase the ranking. So, how to boost up the loading speed of your site? Well, here are some proven techniques that you can try. 

 About Website Speed

Website speed means the total time it takes to load the pages and content when visitors visit your site. It is about the loading time of all the pages present on your site. Well, there are different factors that can affect the site speed, for example:

• A number of videos, images, and media files are present on your site.
• The plugins and themes you are using for your website.
• The coding as well as server-side scripts of the site.

Effective Ways to Increase Your Site Speed

Always choose a performance-optimized hosting plan

Hosting service providers can play a great role in increasing the overall performance of your website, including the loading speed. Some website owners choose mediocre hosting to save money. Well, for beginners, this can be a good option, but in the long run, you will not get the desired results. So, it is always advisable to go for performance-focused or SEO-focused hosting providers. This way, you can get a platform that is developed for speed.

Use appropriate image size

Most website owners make a huge mistake by using full-sized or images with a resolution of 12 megapixels. But you shouldn’t upload an image of 8000 pixels if your site displays at only 500 pixels. This will make your site take more time to load the images. So, always resize the images considering the design parameters.

Utilize a CDN

It has been proved that CDNs- Content Delivery Networks can increase the loading time by caching the content available on your site in different locations. In general, CDN servers are located near the end users instead of the host. So that the end-users can quickly view the content, however, choose a popular and reliable CDN provider.  

You should minify JavaScript and CSS files

In simple words, minifying website codes means eliminating the things that your site doesn’t require to function. This way, you can make the JavaScript and CSS files smaller, making them load faster in a different browser, and they will consume less bandwidth. Even though this method will lead to a minimal speed improvement, while applied along with other methods, it can offer you better website performance.

Lower the use of external scripts

As per the experts, the scripted web page elements that load from other locations, such as CTA buttons, cookie policy pop-ups, lead-generation box or commenting systems, etc., will load every time your site loads. Well, based on the size of those scripted web pages, they can slow down your site, and sometimes, your web pages will not load properly. So, try to minimize it.

Enable GZIP compression

As the name suggests, this is a compression technique that allows you to lower the size of different elements present on your site. Using this compression, you can lower the weight of your web pages by around 70 percent. There are many plugins that you can use for this.

Why Should You Focus on Your Website Speed?

When it comes to your website’s loading speed, every second matters. As per some research, a few seconds of delay can increase the bounce rate by around 32 percent. And if your site receives a higher bounce rate, then the ranking will go down. On the other hand, website speed is also a crucial factor for SEO- Search Engine Optimization. So, if you want to make your site appear on the top of the SERPs, then you will have to focus on the site speed.

Apply these methods, and you can easily speed up your website. Don’t forget to check your site’s speed using Free Website Speed Audit.